Blog

Search insights for licensed dispensary operators.

Practical local SEO for licensed cannabis dispensaries. Written by the team that does this work for dispensaries.

Every post is researched, sourced, and written to be useful to operators rather than to chase keywords. We cover local SEO and the Google Map Pack, platform-compliance rules for regulated products, AI-search and answer-engine visibility, and the specific tactics dispensaries use to compete in search, a category where paid advertising is off the table.

Cannabis SEO

Dispensary Near Me: How Google's Map Pack Actually Ranks in 2026

Google Ads bans THC, so the three-result Map Pack is where dispensary customers decide. Here is how Google ranks it, and the five signals that move it.

Guillermo Bravo · July 1, 2026 · 6 min read

The Dispensary Local SEO Playbook

Thirteen guides, in reading order. Every rule in them is quoted from Google's own documentation and linked, so you can check any of it without taking our word for it.

01Google Business Profile for dispensaries 02How the Map Pack ranks dispensaries 03Dispensary Google reviews 04Citations and NAP for dispensaries 05Dispensary website essentials 06Multi-location dispensaries and location pages 07Keyword research for dispensaries 08AI search visibility for dispensaries 09Weedmaps vs Leafly, from their own filings 10Weedmaps or your own website 11Tracking and attribution for dispensaries 12Local schema for dispensaries 13Dispensary menu SEO and the iframe problem
Comparisons

Us against the field, honestly.

Concede-first, dated, checkable comparisons against the agencies we are most often weighed against →
How we report

Rankings are an input. We report the result.

The four things we report every month for a dispensary, why each one is in there, and what we refuse to put in a deck →

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