📍 550 W B St, 4th Floor · Downtown San Diego, CA
About Nearfront

Built for
licensed dispensaries,
and only them.

Nearfront is an outcome-based local SEO agency founded in San Diego. We work only for licensed cannabis dispensaries and report the work against calls, direction requests and pre-orders.

2007
In SEO since
Our Story

Eighteen years in. We know what works.

Our journey started in 2007, long before local SEO was mainstream. We built one of the first performance-driven SEO agencies, then launched Foottraffik, the first cannabis-focused SEO company, scaling it across dozens of markets before exiting in 2021.

One thing became clear through all of it: businesses in regulated industries needed a system built specifically for them. One that understood compliance restrictions and platform suppression, and how to compete in search anyway.

Nearfront was built to solve that problem. We work from downtown San Diego for dispensaries across the US.

Read our full story →

Timeline
07
2007
Performance SEO agency founded
One of the first agencies built around measurable outcomes rather than rankings and traffic vanity metrics.
17
2017
Foottraffik launched
The first cannabis-focused SEO company. Scaled across dispensary markets nationwide before the vertical went mainstream.
21
2021
Foottraffik exit
Successful exit after proving the regulated-industry SEO model at scale across dozens of markets.
23
2023
Nearfront founded
A new methodology: outcome-based local SEO, measured in calls, pre-orders and direction requests instead of rankings.
26
2026
Refocused on dispensaries
Refocused on a single service: local SEO for cannabis dispensaries, serving single-location and multi-location retailers.
What We Do

Outcome SEO. Not activity reports.

We aim every tactic at a business outcome. If a tactic isn't built to move calls, direction requests or orders, it's not in scope.

01
Build authority
Links, citations and trust signals, built for the prominence factor in Google's local ranking.
02
Track every platform
Google Maps, Search Console, GA4, Google AI Overviews, ChatGPT, Gemini, and Grok, all in one reporting story.
03
Report on revenue
Every report leads with purchase revenue, call clicks, direction requests, and pre-orders. Rankings are context, not the headline.

"Every local business deserves a fair shot at the top. Whether you run one dispensary or a fifty-store chain, you get the same work and the same reporting we would give the largest chain in your market."

Guillermo Bravo, Founder & CEO
Our Mission

We level the playing field for dispensaries.

Local visibility should not be a privilege of the largest brands or the least regulated industries. We build the same competitive infrastructure for a two-location dispensary that enterprise brands take for granted.

Our methodology is outcome-first, vendor-agnostic, and built from the ground up for a category that standard agencies won't serve correctly.

Start with a free data audit
Leadership

The people behind the platform.

Small team. High output. Every account gets senior attention.

Guillermo Bravo
Guillermo Bravo
Founder & CEO
18 years in SEO. Founded Foottraffik in 2017, the first cannabis-focused SEO company, scaled it nationally, and exited in 2021. Built Nearfront to bring outcome-based local SEO to licensed dispensaries.
bravo@nearfront.com760-829-2735
Angel Castro
Angel Castro
AI Developer
Builds AI agents, automation workflows, and intelligence systems that power Nearfront's data pipelines and client reporting infrastructure.
Nick Johnson
Nick Johnson
Paid Media & Google Ads
Runs local search campaigns for licensed dispensaries. Specializes in the compliance side of local marketing, where the standard playbooks do not apply.
Seth Lorenzi
Seth Lorenzi
Content Writer
Writes compliant content for licensed dispensaries. Specializes in cannabis retail and local search where content strategy has to work around platform restrictions.
Marcelina Cybulska
Marcelina Cybulska
Project Manager
Owns campaign execution across client accounts, keeping deliverables on track, reporting accurate, and clients informed. Specialist in local SEO and multi-location campaign management.
LinkedIn →
Sher Ali
Sher Ali
Web Developer
Builds and maintains the technical layer across client sites and the Nearfront platform, landing pages, conversion flows, and site performance.
Fred Amakobe
Fred Amakobe
Content Writer
Writes SEO content for licensed dispensaries, focused on editorial pages that build organic authority.
Nithin Aleti
Nithin Aleti
Finance Specialist
Oversees financial operations, client billing, and internal reporting. Keeps the business running clean so the team stays focused on client outcomes.
FAQ

Common questions

Who actually does the work?

Nearfront is founder-led. Guillermo Bravo has worked in search since 2007, founded Foottraffik, the first cannabis-focused SEO company, in 2017, and exited it in 2021. The people on the work are named on this page rather than described as a team.

Where is Nearfront based?

550 W B St, 4th Floor, San Diego, CA 92101. The phone number is (760) 829-2735, and it reaches a person.

Which industries does Nearfront serve?

Licensed cannabis dispensaries, and only those. Earlier verticals still have pages on this site, because deleting them would break links other people rely on, but they are not sold and they are not maintained as offerings.

How does Nearfront use AI?

We use AI tools to parse agency files and to draft. A person checks every figure against the linked file before it publishes, and each page records what changed. No page ships on a number nobody re-derived, which is the whole reason the gaps lists in our market guides exist.

Why dispensaries specifically?

Because the category cannot buy its way onto Google. Google's advertising policy disallows ads for substances that alter mental state for recreation, so the Map Pack is not one channel among several. It is the channel.

Ready to see where
you actually stand?

Start with a free data audit. We'll show you where your store is hard to find and who shows up instead.

Get my free audit →