Podcast

SEO Rockstars.

Real talk on local SEO, regulated industry growth, and what actually moves revenue. Hosted by Guillermo Bravo, Founder & CEO of Nearfront.

New episodes weekly. No fluff. No generic tips.

SEO Rockstars is Nearfront's podcast on ranking the businesses the rest of the industry avoids: cannabis dispensaries, THC-A and hemp brands, peptide companies, and other regulated operators locked out of paid ads. Each episode digs into local SEO, Google Business Profile and Map Pack strategy, platform-compliance workarounds, and AI-search visibility, with tactics you can apply the same week.

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SEO ROCKSTARS
by Nearfront
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What We Cover

The conversations that actually matter.

Every episode connects to a business outcome not just SEO theory.

🌿
Cannabis SEO
How dispensaries rank in the top 3, drive pre-orders, and attribute revenue to organic search.
📍
Google Maps & SoLV
Share of Local Voice, Maps grid strategy, and what moves foot traffic week over week.
🤖
AI Search
How ChatGPT, Gemini, and Google AI Mode are changing local visibility and how to win in them.
💰
Revenue Attribution
Connecting GA4, GBP, Search Console, and POS data into one revenue story your team can act on.
Guillermo Bravo
Your Host

Guillermo Bravo

Guillermo has been in SEO since 2007. He founded Foottraffik, the first cannabis-focused SEO company, scaled it nationally, and exited in 2021. He then built Nearfront to take outcome-based local SEO to regulated industries at scale.

Every episode is built around real client data, real outcomes, and the honest truth about what works and what doesn't in regulated-industry SEO.

Work with Guillermo