SEO Rockstars.
Real talk on local SEO, regulated industry growth, and what actually moves revenue. Hosted by Guillermo Bravo, Founder & CEO of Nearfront.
252 episodes in the feed. No fluff. No generic tips.
SEO Rockstars is Nearfront's podcast on ranking the businesses the rest of the industry avoids, starting with cannabis dispensaries, the category locked out of paid ads entirely. Each episode digs into local SEO, Google Business Profile and Map Pack strategy, platform-compliance workarounds, and AI-search visibility, with tactics you can apply the same week.
The conversations that actually matter.
Every episode connects to a business outcome not just SEO theory.
Guillermo Bravo
Guillermo has been in SEO since 2007. He founded Foottraffik, the first cannabis-focused SEO company, scaled it nationally, and exited in 2021. He then built Nearfront to take outcome-based local SEO to regulated industries at scale.
Every episode is built around real client data, real outcomes, and the honest truth about what works and what doesn't in regulated-industry SEO.
Common questions
What is SEO Rockstars about?
Conversations with people who do search for a living, about what is actually working rather than what is being repeated. It is not a cannabis show, and it predates Nearfront.
Who hosts it?
Guillermo Bravo, who has worked in search since 2007 and founded Foottraffik, the first cannabis-focused SEO company, in 2017.
Is the podcast still releasing episodes?
No. The show is on hiatus. The feed carries 252 episodes and the most recent one published on 5 May 2026. The whole back catalog stays up and nothing is gated.
Where can I listen?
On the player on this page, or on Apple Podcasts and Spotify. The back catalog is open, and nothing is gated.