Cannabis Dispensary SEO
Compete for the Google Map Pack on "dispensary near me." We do the local search work, and each month we report the pre-orders, calls and direction requests your listing and site recorded, as far down the chain as we can measure.
Paid is off the table. Local search is where dispensary customers decide.
Google Ads still prohibits promoting THC products to U.S. consumers, so the usual paid playbook is closed to dispensaries. That leaves the three-result Map Pack, the block of results that dominates every "dispensary near me" search on mobile, as the highest-intent real estate you can win.
Google ranks that pack on three things: relevance, distance, and prominence. Your Google Business Profile drives relevance, and your citations and reviews drive prominence.
We build the signals Google actually rewards, stay inside cannabis platform rules, and connect the whole thing to your menu so you can see pre-orders, not just rankings.
How we rank dispensaries
Google Business Profile
Name and categories set against Google's published rules, every field complete, obsessively current hours, real photos, and a posting policy that stays inside Google's restricted-content rules for regulated goods.
Reviews & ratings
A continuous, compliant request process and real replies. Google names review count and positive ratings among the things that help local ranking, and prohibits incentives, gating and staff review quotas.
Citations & NAP
One authoritative name, address and phone across Weedmaps, Leafly, Yelp, Apple Maps, Bing and local directories. Google compiles and updates your profile from outside data, so consistency is what keeps the listing yours.
Maps grid & SoLV
We track Share of Local Voice across a geo-grid, so you can see exactly where you rank for each keyword in each neighborhood, and where the next win is.
Technical & AI search
LocalBusiness schema, Core Web Vitals, and tracking of whether Google AI Overviews and "near me" AI answers name your store.
Every engagement includes
- Google Business Profile optimization and ongoing management
- Google Maps grid tracking with Share of Local Voice
- Review generation and response strategy
- Citation building and NAP cleanup across cannabis directories
- Location and "dispensary near me" landing pages
- LocalBusiness structured data and Core Web Vitals fixes
- POS-connected pre-order attribution and revenue reporting
- Weekly Maps scan reports and a monthly revenue review
Common questions
Can dispensaries run Google Ads?
Not for THC products. Google Ads prohibits promoting cannabis to U.S. consumers, so a dispensary's place in search has to be earned in the Map Pack and the organic results.
How long until we see results?
No one can promise a date. Google says some changes make no visible difference and others take anywhere from hours to months to show. We set expectations from your market and your starting point.
Do you manage Weedmaps and Leafly?
Yes. We keep your name, address, and phone consistent across Weedmaps, Leafly, Yelp, Apple Maps, and the directories Google reads for prominence, and we align them with your Google Business Profile.
Do you work with multi-location dispensaries?
Yes. Each location gets its own tracked profile, SoLV grid, and landing page, with combined reporting so you can see the whole portfolio in one view. The rules Google publishes for bulk profile management, and the doorway policy your location pages have to clear, are set out in the multi-location guide.
What does dispensary SEO actually include?
Six components, each with its own section above: Google Business Profile, reviews and ratings, citations and NAP consistency, Maps grid tracking, menu and point-of-sale attribution, and technical plus AI search visibility. They work as a set, because ranking without measurement is a guess and measurement without ranking has nothing to measure. Each one is explained in full, with what Google documents about it, in what dispensary SEO is.
What is the difference between dispensary SEO and dispensary marketing?
Dispensary SEO covers being found in search and map results. Dispensary marketing is the wider set that also includes your customer list, loyalty, in-store experience and marketplaces. Our full guide to the wider picture is the dispensary marketing pillar, and for most stores local SEO is the largest single component of it.
Do you require a long contract?
No. There is no penalty for leaving. What we build sits on your own domain and your own Google profile, so it stays with you if you stop.
How do you report results?
Against customer actions rather than screenshots: Map Pack position across your trade area rather than only at your address, profile calls and direction requests, pre-orders attributed to the source that produced them, and new customers from your register once your store sends its totals. The standard is published in full before you sign.
Find out where you rank today.
Start with a free data audit. We will show you your current Map Pack position, your gaps against local competitors, and the first things we would fix.
Get my free audit →