Guillermo Bravo
Co-Founder and CEO of Nearfront
Who I Am
I’ve spent my entire professional life building search engines for local businesses. From the early days of SEO to AI driven local automation, my focus has always been the same: helping real companies win in competitive markets. I co-founded Nearfront with Eduardo Silva to reimagine what local visibility should feel like. Not complicated. Not expensive. Not controlled by agencies with outdated playbooks. Instead, predictable, transparent, and accessible to every business that wants to grow.
My Background
I entered the search industry at BestRank, one of the early performance driven SEO agencies. That experience gave me a front row seat to how rankings were earned before local SEO went mainstream. Years later, I co-founded Foottraffik, the first cannabis focused SEO company. We helped dispensaries and multi state operators dominate their markets through local search long before the industry matured. After scaling and exiting the company in 2021, I knew what the next chapter had to be.
Brands needed a faster, simpler way to climb into the top three. A system that didn’t require endless content, complicated audits, or massive ad budgets. Something that aligned directly with how Google actually measures trust. Nearfront was built to answer that need.
CEO Message
When I started to search back in 2007, most local businesses were invisible online. The companies that succeeded weren’t always the best in their neighborhood. They were simply the ones that understood how Google worked. That never sat right with me.
Local visibility shouldn’t belong only to the brands with the biggest budgets or the largest teams. It should belong to the businesses that serve their communities every day. The ones that show up. The ones people actually trust.
Nearfront was built to level that playing field. We spent years studying the real engagement signals that influence Google’s rankings. We refined them, automated them, and made them accessible to every business regardless of size, industry, or resources. Today, our platform helps companies rise into the Top 3 not because of hacks or loopholes, but because we align with what Google values most: real people taking real action in the real world.
My goal is simple. Give every business a fair chance to grow. Remove the complexity. Deliver predictable visibility. And help you win the markets that matter.
Guillermo Bravo
Co Founder and CEO, Nearfront