Markets

Markets we serve

Cannabis search works differently in every state, because the law does. These guides are grouped by what each state actually permits, and every number on them carries its source and the date we checked it.

Why these guides are grouped by law, not geography

Grouping markets by region tells you where a state is. Grouping them by legal status tells you how search behaves there, which is the part that changes the work. An adult-use state with retail density has a Map Pack problem. A medical-only state has an entirely different search intent profile and a smaller pool of qualified buyers. A market where most localities have opted out is really a set of small isolated markets wearing one state's name.

In short: a state's legal status determines its search dynamics more than its geography does, so these market guides are organized by what each state permits. Every statistic on them cites a state agency and carries the date it was verified.

Medical-only markets

Retail limited to registered patients

In research. Medical markets change search intent substantially: smaller qualified audience, higher consideration, and a different question set from adult-use buyers.

Hemp and THC-A markets

Farm Bill products where state law permits

In research. State hemp rules moved quickly through 2025 and 2026, so these guides carry an explicit review date and are re-verified quarterly. See THC-A and hemp SEO.

What makes a market guide worth reading

Most agency location pages are the same page with the state name swapped. They cite nothing, date nothing, and tell an operator less than five minutes on their own state agency's website would.

Ours start from a facts file per state: license counts pulled from the state cannabis authority, tax rates from the department of revenue, and local-control rules from the agency that administers them. Each fact carries a source URL and the date it was retrieved, and the page shows both. Where we cannot source something, the guide says so rather than filling the gap with a confident-sounding number.

That discipline is not decoration. Cannabis tax rates and license counts change mid-year, and we have already found a state tax page publishing a rate its own agency had superseded a year earlier. A statistic with no date is a statistic you cannot act on.

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